Live Like a Pro

Evolve the brand’s “We Are Professional Grade” positioning to celebrate not only the vehicles, but real-life pros – people who passionately live life to a higher standard.

0% played

We created a :60 and :30 anthem spot to kick off our “Like a Pro”campaign, illustrating the core values of “We Are Professional Grade” while also showing the emotional connection customers have with their GMC trucks and SUVs.

The spot and campaign were featured across media channels and consumer touchpoints from broadcast TV to the showroom floor, and in conversations on social media using #LikeAPro.

How this all came together.


Let’s be friends.